Analyzing Your Data on Instagram

When it comes to digital positioning or growth plans, many are unsure where to begin, which is understandable given the rapidly changing landscape of social media and evolving expectations.

Let's start by understanding that a social network is not just about posting content but creating conversations with different segments of your audience. You need to understand their preferences and needs based on factors such as gender or region and use relevant data for your business. This will allow you to develop effective strategies based on data analysis.

Here are some recommendations that have worked for me in analyzing customer data and proposing new plans based on identified opportunities:

Know Your Audience: Examine the followers' section to understand their location, gender, and age range. This will provide valuable information about the type of people interested in your business and help you direct specific plans.

Understand Their Tastes and Affinities: Analyze content that generates the most reach or interaction in your audience over periods of 90 days, 6 months, and a year. This will help you understand their preferences and create more relevant content.

Identify the Best Time to Interact: Analyze the most effective interaction times, considering not only the hour recommended by social networks but also the day and category most consulted by people interested in your brand.

Content vs. Interaction: Prioritize interaction over visual quality. While visually appealing, a video may not serve its purpose if it fails to generate interaction. Analyze campaigns with the highest click-through rates (CTR) to understand elements that drive interaction.

Don't Let Time Pass: Don't wait until the seventh day to make adjustments to your campaigns. Perform daily analyses to quickly identify which contents are working and make immediate adjustments.

Remember that there are no universal formulas, and each brand and audience is unique.

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